Partnership
DZD Tech LinkedIn influencer marketing
Announcing a four-day work week
Archive: this project comes from our previous website. The text is translated from Turkish and shown as it stood on 28 July 2023. The full DZD Tech case study has the results in detail. For everything we have made with brands, see Our work.
- Published
- March 2023
Results
- Reach on LinkedInMarch 2023167,242Channel: LinkedIn
- ImpressionsMarch 2023350,000+Channel: LinkedIn
- LikesMarch 20232,900+Channel: LinkedIn
DZD Tech
DZD Teknoloji became the first company in its sector to move to a four-day working week, to give its employees a better work-life balance. At Girişimci Kafası, we partnered with the company to announce this important step.
Goals
The aim of the campaign was to strengthen DZD Teknoloji's position as an innovative, employee-friendly employer. We also wanted the company to be seen as a role model leading its sector.
Strategy
The campaign used visuals and copy to highlight the details of DZD Teknoloji's new working model. It spoke to all of the company's followers, not just one particular group.
Results
The campaign achieved an impressive engagement rate and underlined DZD Teknoloji's commitment to work-life balance. Reactions, comments and shares reinforced the view of the company as a pioneer in its sector, and it is expected to inspire other companies as well.
This summary is one example of how Girişimci Kafası can market a brand's values and innovations effectively. It shows our ability to create visibility and impact with strategies built around each company's goals.
- Stats: 167,242 reach
- Published: March 2023
- Shared on: LinkedIn
Could something similar work for your brand?
If you'd like to put your brand in front of the Girişimci Kafası audience, send us a short brief. We reply to briefs within 2 business days.