B2B demand generation
GK Demand Programme
Decision makers who have agreed to be contacted by you, in 8 weeks.
We create a report, webinar or guide that adds real value to your sector and publish it on Girişimci Kafası's LinkedIn, newsletter and Instagram. Every week we hand over the people who fill in the form to get it, tick a consent box that names you and match your target profile.
- GK followers who see the contentLinkedIn · newsletter · Instagram
- Fill in the form themselves
- Agree to hear from your brand
- Fit your profile, new to you
- Measured by
- Qualified contacts, sales opportunities
- First results
- 1-2 months
- Term
- Seasonal, 8 weeks
Who is it for?
For companies whose customers are in the GK audience and whose sales start with a conversation with a decision maker.
- 01
SaaS companies selling to founders and SMEs
- 02
Fintechs and banks' SME products
- 03
B2B services: accounting, legal, coworking, consulting
- 04
Education and events companies
Programme formats
We give the audience content that is genuinely useful to them; registering is how they get it.
Sponsored research report
A survey of the GK audience and a 10-20 page report. Example: how SMEs in Türkiye use super intelligence.
- Where
- GK LinkedIn, newsletter, website and press
- Best for
- SaaS, fintech, banks
Webinar or LinkedIn Live
A GK host, your speaker and a guest.
- Where
- LinkedIn Live and our website
- Best for
- Education, SaaS, B2B services
Guide or template pack
A practical, downloadable guide. Example: a company formation checklist.
- Where
- Website, newsletter and LinkedIn
- Best for
- Accounting, legal, coworking
Round table
A closed session with 8-12 decision makers, followed by a summary piece of content.
- Where
- Invitation-only session, then LinkedIn
- Best for
- Large companies, senior segment
What is a qualified contact?
A person counts as qualified, and is billable, only if they meet all four conditions below.
- 1
Opted in
They filled in the form themselves and agreed to be contacted through a separate consent box that names you.
- 2
Valid email
They have a company or verified email address.
- 3
Matches the profile
They fit the profile we agree with you in advance: seniority, company size, sector.
- 4Qualified contact
New to you
They have not already been delivered in the same programme. Duplicates are removed.
Timeframe has three options: now, within 3 months, 6 months or later.
The 8-week flow
We put the target profile in writing together in the first week. Once publishing starts, qualified contacts reach you every week.
- Week 1Brief, target profile and success criteria. We agree the profile and lock it in writing.
- Weeks 2-3Content production: survey and report, webinar running order or guide.
- Week 4Your sign-off. The programme page and registration form are made ready.
- Weeks 5-7Publishing: 4-6 LinkedIn posts, 1-2 newsletter placements, Instagram Stories and, where relevant, Yapay Zeka Kafası. Webinar in week 6.
- Every weekQualified contacts are delivered as a CSV file or straight into your CRM.
- Week 8Wrap-up report: reach, form conversion, qualified contacts and their breakdown by profile.
Wrap-up report: reach, form conversion, number of qualified contacts and how they break down by profile.
What you pay depends on what you get.
We write the target number of contacts into the contract. Even if we exceed it, the invoice never goes above this cap.
The amount depends on scope; we share it in a proposal after your brief. Publishing costs come from our partnership rate card.
What we deliver and what we measure
Qualified contacts arrive every week, as a CSV file or straight into your CRM. The wrap-up report follows in week 8.
- 01Number of qualified contacts
- 02Form conversion rate
- 03Share at manager level and above
- 04Sales opportunitiesReported by you, 90 days after the programme ends
Which channels?
The content is published on GK channels. Registration always happens on our website, with each person's own consent.
- GK LinkedIn pageB2B messaging, reaching decision makers1.3M+28 September 2026
- GK Startup BülteniLinkedIn newsletter, sponsored placement (in Turkish)325K+October 2026
- InstagramBroad awareness and Stories2.3M+28 September 2026
- Yapay Zeka KafasıFor technology and super intelligence products, where relevant (in Turkish)Optional
- girisimcikafasi.comProgramme page and registration form: this is where people sign up, with their own consent.
Our track record
- WORLDEFEvent communications10,000+event registrations1,000,000+views
We drove event registrations through our Instagram and LinkedIn work. The Demand Programme turns that work into a system.
See the work → - DZD TechGK LinkedIn · B2B350,000+impressions2,900+likes
Announcing a four-day work week to a B2B audience on GK LinkedIn.
See the work →
Our principles
We never spend our followers' trust on a campaign. These rules apply to every programme.
Explicit consent
Personal data is passed on only after a separate consent that names the sponsor, and only once the person has confirmed it through the link in their email. Registration does not open until the privacy notice and our data processing agreement are in place; the retention period is written into the contract.
Commercial messages
Consent and registration with Türkiye's commercial messaging register (IYS) for any emails you send after the programme are your responsibility. Signing up to the GK newsletter is always separate and optional.
Partnership label
Programme content is published with the "İş birliği" (partnership) label.
Audience fatigue
We run no more than two programmes at a time, and the share of sponsored content each month is limited.
Data is content too
With your permission, we also share the report and survey data with the GK audience as content. That makes the programme more valuable to them.
Other programmes
All three programmes draw on the same audience and the same channels; you can also combine them.
Frequently asked questions
Can't find your answer here? Write to us.
What counts as a qualified contact?
Someone who filled in the form themselves, separately ticked the consent box that names you, has a company or verified email address, fits the profile we agreed together and has not been delivered to you before in this programme. All four conditions must be met.
How do you deliver the contacts?
Every week, as a CSV file or straight into your CRM.
How is personal data protected?
Each person gives explicit consent through a separate box that names the sponsor and confirms it through a link sent to their email. The privacy notice sits next to the form; GK and the sponsor sign a data processing agreement and the retention period is written into the contract.
How many programmes do you run at once?
Two at most. We keep to this limit so the audience does not tire of sponsored content.
How much does it cost?
Part of the fee is fixed and part depends on the number of qualified contacts delivered. The amount depends on scope; we share it in a proposal after your brief.
GK Demand Programme: is it right for your brand?
Tell us your goal and audience in a few sentences and we will work out the right programme and scope with you. We reply to briefs within 2 business days.