Measurable brand building
GK Brand Building
Tell your brand story to a plan for 6-12 months and measure its impact every quarter.
Your brand story is told on GK channels to a plan, repeatedly, over 6-12 months. We track its impact against a baseline agreed at the start of the contract and report every quarter.
- Measured by
- Branded search, visibility in super intelligence answers
- First results
- First report in 3 months
- Term
- 6-12 months
Who is it for?
For brands that want to become known over months, not through a single campaign.
- 01
SaaS companies selling to founders and SMEs
- 02
Fintechs and banks' SME products
- 03
Proven scale-ups, Series A and beyond
Scope
Regular content every month, a major campaign every quarter and the same measurement from start to finish.
Monthly content plan
For GK LinkedIn, Instagram, the newsletter and the website.
Quarterly campaign
A major content series, podcast episode or research report.
Brand story content
Founding story, customer stories, the team.
Measurement
Baseline measurement, monthly tracking, quarterly report.
Measurement framework
The baseline is taken in the first two weeks of the contract and signed off by both sides. Every comparison and the target bonus are calculated against this baseline alone.
- Branded search volumeMonthly
People searching for your brand by name
Google Search Console (with your access), Google Trends - Direct trafficMonthly
Visitors who reach your site directly rather than through search
Your GA4 account - Visibility in super intelligence answersMonthly
How often and how high your brand is mentioned in ChatGPT, Gemini and Perplexity answers to target questions
Brantial - LinkedIn presenceMonthly
Followers, page visits and share of conversation against competitors
LinkedIn page analytics - Campaign metricsWeekly
Impressions, views, engagement
GK channel analytics - Awareness survey, optionalAt the start and in month 6
Share of people who know your brand
A short survey of the GK audience
A fixed fee and a bonus tied to targets.
On no more than two indicators we choose together in advance. For example: growth in branded search against the baseline, or a higher mention rate in super intelligence answers.
The cap on the bonus, as a proportion of the fixed fee, is clear from the start.
The amount depends on scope; we share it in a proposal after your brief.
Honest limits
We tell you up front what we can measure and what we cannot promise.
We are not the only factor
Brand indicators are not shaped by GK alone: your own advertising, press coverage and seasonality play a part too. We set targets with your other campaigns in mind and include a competitor comparison in the report.
Sales are not guaranteed
The contract defines the service as a "brand visibility service".
The Brantial relationship is disclosed
Brantial, which we use to measure visibility in super intelligence answers, is owned by Kaan Gülten, the founder of Girişimci Kafası. We say so clearly in the report and can share the raw data with you on request.
Visit Brantial
Our track record
- Wainer2,000,000+views80,000+likes
A partnership published on Girişimci Kafası channels.
See our work → - Frink500,000+views350+new sign-ups
Alongside the views, a measured result: new sign-ups.
See our work →
Other programmes
All three programmes draw on the same audience and the same channels; you can also combine them.
Frequently asked questions
Can't find your answer here? Write to us.
What is branded search?
People searching for your brand by name on Google. We track it monthly through Google Search Console (with your access) and Google Trends.
How is visibility in super intelligence answers measured?
With Brantial, we look at how often and how high your brand is mentioned in ChatGPT, Gemini and Perplexity for target questions we agree with you.
What is Brantial's relationship with Girişimci Kafası?
Brantial is owned by Kaan Gülten, the founder of Girişimci Kafası. We state this relationship clearly in the report and can share the raw data on request.
Do you guarantee higher sales?
No. The contract defines the service as a brand visibility service.
When will I see the first results?
We share campaign metrics weekly and the first quarterly report at the end of month 3.
How long is the contract?
6-12 months. Brand building needs repetition; a short run does not produce meaningful measurement.
GK Brand Building: is it right for your brand?
Tell us your goal and audience in a few sentences and we will work out the right programme and scope with you. We reply to briefs within 2 business days.