Girişimci Kafası archive

Marketplaces

Marketplaces: the closure stories and lessons of 15 startups.

Startups1,686
Known capital burned$31.2 billion
Average lifespan10.3 years
Most common causeBusiness model failed
Countries81
Biggest lossArgo AI ($3.6 billion)

15 startups

Closed2014 – 2023

Modacruz

A mobile marketplace where women bought and sold second-hand luxury clothing and accessories

Turkey$7 millionAcquired and shut down
Closed2019 – 2022

Barty

A peer-to-peer platform where second-hand goods were swapped for points rather than money

TurkeyBusiness model failed
Closed2001 – 2022

GittiGidiyor

The site that started with auctions and grew into one of Turkey's longest-established marketplaces

TurkeyAcquired and shut down
Closed2013 – 2022

TutumluAnne

The Turkish marketplace where mothers bought and sold second-hand children's and women's items

TurkeyLost to competitors
Closed2013 – 2017

Beepi

The marketplace that took used-car buying and selling out of the dealership and to the door

United States$150 millionRan out of cash
Closed2016 – 2017

Kidimami

The marketplace where families bought and sold new and lightly used baby and children's products

TurkeyBusiness model failed
Closed2014 – 2016

GoZoomo

The Indian used-car marketplace that shut down with money still in the bank and returned what was left

India$6 millionBusiness model failed
Closed2013 – 2016

Move Loot

The start-up that handled second-hand furniture sales end to end and wanted to take on Craigslist

United States$21.8 millionBusiness model failed
Closed2012 – 2015

Arabulvar

A general e-commerce site and marketplace launched in Turkey by Limango, part of Otto Group

TurkeyBusiness model failed
Closed2010 – 2015

Homejoy

An online platform connecting customers with home cleaners and handymen

United States$38 millionBusiness model failed
Closed2012 – 2015

irmik.com

A B2B marketplace where restaurants bought food and operating supplies in bulk

TurkeyAcquired and shut downCorporate product
Closed2010 – 2014

99dresses

The infinite-wardrobe start-up that gave women a virtual currency for swapping clothes

Australia$595KRan out of cash
Closed2005 – 2010

Hemalhemsat

A Doğan Group marketplace connecting individual sellers and shops with buyers

TurkeyBusiness model failedCorporate product
Closed2019 – 2024

Foodnome

American online marketplace for legal home-cooked food

United States
Closed2012 – 2017

Auctionata

Online luxury auction company

Germany

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This section is compiled from public sources (Wikidata, news archives and company announcements). Figures are given as they appear in those sources; unknown fields are left blank. If you spot a mistake in an entry, you can send us a correction.